We Build the Infrastructure Behind
Consumer Attention
Geranium Data operates owned digital media properties that give consumer brands direct, measurable, and scalable access to millions of engaged shoppers.
Built on a Simple Observation
Geranium Data was founded on one core insight: the brands that own their audience relationships win. In a world where paid media costs keep climbing and platform algorithms keep changing, we saw an opportunity to build something different.
We created a network of owned digital media properties — newsletters, social channels, SMS lists, and push notification platforms — that give consumer brands direct, reliable access to millions of engaged shoppers. No middlemen. No rented audiences. Just real relationships at scale.
“The brands that own their audience relationships are the ones that win — regardless of what the algorithms do next.”
Geranium Data
Founding Principle
What Makes Geranium Data Different
We Own the Media
We’re not a middleman buying ads on your behalf. We operate our own platforms — newsletters, social properties, and direct messaging channels that we’ve built from the ground up.
Data-First Approach
Every subscriber interaction feeds our intelligence layer. We use first-party data to segment, personalize, and optimize — no guesswork, no wasted spend.
Performance or Nothing
We measure everything in revenue, not vanity metrics. Click-through rates, conversion rates, cost per acquisition — if it doesn’t move product, we fix it.
Vertical Expertise
Deep knowledge across recipes, e-commerce, home, finance, pets, and outdoors. We know what these audiences want, when they want it, and how to deliver it.
6+
Consumer Verticals
M+
Subscribers Reached
100M+
Monthly Messages
24/7
Platform Operations
Built for Scale, Operated for Performance
We don’t just send messages — we build and operate the entire infrastructure behind consumer engagement. Our technology stack handles everything from subscriber acquisition and data enrichment to campaign execution and real-time analytics.
Every platform we operate is purpose-built for performance. We invest in deliverability, compliance, content quality, and audience health — because long-term brand value comes from engaged audiences, not rented impressions.
- Proprietary subscriber acquisition systems
- In-house content creation and editorial teams
- Custom-built campaign management platform
- Real-time analytics and revenue attribution
- Enterprise-grade deliverability infrastructure
- Full regulatory compliance (CAN-SPAM, GDPR, TCPA)
The Most Reliable Path to Your Customers
To give consumer brands the most reliable, measurable, and scalable path to their customers — through media we own and audiences we’ve earned.
Newark, Delaware 19702