Industries

Deep Expertise in the
Verticals That Matter

We don’t try to be everything to everyone. We focus on the consumer verticals where we’ve built real audiences, real engagement, and real results.

🍳

Recipes & Cooking

Our food and recipe properties reach passionate home cooks who engage daily. From weeknight dinners to holiday entertaining, we deliver content that inspires action — and drives affiliate revenue, product sales, and brand partnerships for CPG and kitchen brands.

  • Daily recipe newsletters with high engagement
  • Seasonal campaign alignment
  • CPG product placement and affiliate revenue
🛒

E-Commerce & Deals

Our deals and shopping audiences are primed to buy. We curate daily deals, flash sales, and product drops that generate immediate clicks and conversions. These subscribers are high-intent shoppers who respond to urgency and value.

  • High-intent deal-seeking subscribers
  • Flash sale and product drop campaigns
  • Direct affiliate and CPA revenue generation
🏡

Home & Lifestyle

From home improvement to interior design, our home and lifestyle properties reach consumers actively investing in their living spaces. This is a high-AOV vertical with strong seasonal patterns and loyal, engaged audiences.

  • Home improvement and decor enthusiasts
  • High average order value audience
  • Strong seasonal and project-based engagement
💵

Retirement & Financial Education

Our financial education properties serve the 50+ demographic with content on retirement planning, Social Security, Medicare, and wealth management. This audience is highly engaged, affluent, and responsive to financial products and services.

  • 50+ demographic with high purchasing power
  • Retirement, Medicare, and financial planning content
  • Strong response rates to financial product offers
🐶

Pets

Pet owners are among the most passionate and loyal consumers online. Our pet properties cover dogs, cats, and beyond — delivering content that drives engagement and spending on pet food, supplies, health products, and insurance.

  • Passionate, high-spending pet owners
  • Pet food, health, and supply verticals
  • Year-round engagement with emotional connection

Outdoors & Adventure

Our outdoors properties reach hikers, campers, anglers, and adventure seekers who invest heavily in gear and experiences. This audience values quality, authenticity, and expert recommendations — making them ideal for premium outdoor brands.

  • Gear-focused, high-intent outdoor enthusiasts
  • Seasonal peaks with year-round base engagement
  • Premium brand alignment and affiliate revenue

Why Vertical Focus Matters

Generic audiences don’t convert. By building deep expertise in specific consumer verticals, we create audiences that are genuinely interested, highly engaged, and ready to act. Our content resonates because we understand what these audiences want — and we deliver it consistently.

Higher

Engagement Rates

Targeted content gets opened, read, and clicked at rates generic blasts never achieve.

Better

Conversion Rates

When the audience matches the offer, conversions follow. Relevance is the ultimate growth lever.

Stronger

Brand Alignment

Your brand appears alongside content your customers already trust and engage with daily.

Ready to Reach Your Ideal Customers?

Tell us about your brand and target audience. We’ll show you exactly how our vertical properties can drive measurable results.